Smart Solar Marketing Strategies-Clean Energy State Program Guide
August 1, 2009
by Lyn Rosoff (Smart Power) and Mark Sinclair (Clean Energy Group)
This report provides marketing best practices on how to address barriers to solar market growth. The report serves as a guide for states in pursuing their market planning process. According to the report, by acting more like retailers selling a product, state solar programs have the potential to sharply increase PV purchases and installations.