Connecticut’s Low- and Moderate-Income Solar Customer Segmentation Analysis

The low- and moderate-income (LMI) population includes significant differences in income level, family composition, and lifestyle. When trying to expand access to solar power to LMI residents, it can be helpful to know which households are most likely to adopt solar, and how to best reach out to these households. The Connecticut Green Bank engaged the marketing firm C+C to perform a customer analysis to identify the segments of Connecticut’s LMI population most likely to adopt solar. In this webinar, speakers from the Connecticut Green Bank and C+C shared the results of their analysis and insights for a national audience.

Presenters:

• Isabelle Hazlewood, Connecticut Green Bank
• Alex Bradley, C+C

This webinar was presented by CESA as part of the Sustainable Solar Education Project. This project is supported by the U.S. Department of Energy Solar Energy Technologies Office, under Award Number DE-EE0007321.